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The Mac attacks

You can always rely on the HeraldSun for political incorrectness:

Armed men ?????????


PP adds major injury to a minor insult

Today I essay and opinionate another ‘fair review & criticism’ of nearly mainstream online new media and bring you a piece of truly amazing wrongheadedness from the so-called keepers of intellectual honesty.

This post from Pure Petulance has to go down as the most petulant post of the year if not of all time.

Well maybe petulant isn’t the right word to describe the way Jeremy Sear has turned a rather innocuous comment made by a fellow Crikey author – that would otherwise have hardly made a ripple on cyberspace – into a tsunami of insult and humiliation of some young kid who works at McDonald’s in Geelong. But the words pedantic, stupid & nasty sure come to mind.

The story: Obscure Crikey author Leigh Josey writes a brief and obscure post about the closure of KFC in Geelong. He posts a cutout from the Geelong Advertiser featuring photos of some kids and the comments they have made and then makes a not-funny and not-really-hurtful (and certainly indirect) comment about one of them as follows:

And what do the people think? By people, we mean 12 year old McDonald’s employees…


And that’s all he said about it. But Jeremy thinks Josey has been “cruel” by wrongly estimating the kid’s age and is so worried that the kid might get depressed (or even suicide) he bursts into print to bizarrely attack one of his own writers … while being oblivious to the fact he’s doing a lot more damage to the kid himself: 

This might just be an ex-young-looking-teenager speaking, but it seems to me that Daniel Gooley, the McDonald’s employee (who is therefore at least 14), might already be struggling with issues relating to his not particularly mature physical appearance. (Also his surname.) Having a prominent thing on the internet like Crikey mocking him around the nation on the basis of something over which he has no control and over which he is possibly quite sensitive, seems to me to be unnecessarily cruel – and, given the current discussion of teen depression and suicide, it might be something that adult writers should consider when the butt of their joke is just a kid. Even if he wasn’t the intended target, and even if it was funny.

If the kid wasn’t already embarrassed by this (and I seriously doubt he would have been) he would be now after Sear’s further posting and identification of him. Worse still, the totally unnecessary references to Daniel’s appearance and surname add injury to what was hardly even an insult in the first place.

And it keeps going in the comments. While some of the commenters are clearly miffed by this bizarre post (and good on them for realising its out of line), some have taken Sear’s lead to heap more insults on not just Daniel but other kids in the photo too. Well done Jeremy.

Josey’s piece was hardly “mocking (Daniel) around the nation” but that didn’t stop Sear from jumping in to correct him and speak up on the kid’s behalf … without being invited. Who needs that kind of advocacy or defence?

It’s just like when Jeremy goes in to bat for gays and lesbians over gay marriage without being invited – he does more harm than good.

Oh dear!!!

Cheers Comrades


The place to eat, in hard times

Here is some news that will make my Latte sipping friends writhe with disgust as their own favourite eating establishments go down the gurgler because people are wisely overlooking that $5 cup of coffee and expensive restaurant meal in favour of simplicity and value…

The recession has proved to be good news for McDonald’s as families abandon restaurants for less expensive fast food.

The American hamburger chain is expected to announce next week that it has just enjoyed its best ever year in Britain.

Beating the crunch: McDonald’s is expected to beat the recession and announce it’s best ever year in Britain

It joins rivals Domino’s Pizza and Greggs the Baker in cashing in from the consumer downturn. McDonald’s serves 2.5million customers in the UK every day.

And as the recession squeezes household spending, it seems consumers are giving up nights out in favour of staying at home with a DVD, a bottle of wine and a takeaway.

Big in breakfasts: Breakfasts at the American burger chain – like this Bacon and Egg McMuffin have rocketed by 10%


Sales of its McBreakfasts showed a 10 per cent rise and there was strong growth in ice cream business.

Last night, a McDonald’s source said that the group’s full year results, to be announced on Monday, ‘will show the 11th consecutive quarter of growth. It is likely to be McDonald’s best ever year in the UK’.

You certainly would not want to live entirely on the food served under the golden arches (ala Morgan Spurlock) but it certainly is not as bad as my latte sipping friends make out, and when it comes to recession proof business you just can not go past one that provides a necessity of life (food) at a price people can afford*.
Cheers Comrades

* of course the best way to make you food budget go the distance is to buy basic ingredients and go DIY…
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