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Dreaming of our inner Stig while watching the tele
To be entirely Francis I am no great fan of advertising per se, although I can appreciate the cleverness of some advertising campaigns I just zone out when the ads come on the TV but I am also no fan of Nanny state thinking either so I would like to know why the powers that be want to suck all of the fun and fantasy out of what is perhaps the second biggest purchasing decision of our lives by banning any add that suggest that a car can be driven fast or that it handles well:
At present this ad is on high rotation and as clever as it is just how is it not just promoting the idea that when it comes to using the roads then safety does not matter as much as getting laid?
I don’t know about anyone else but as a driver who enjoys the way a car meets its design parameters I don’t care so much about leather seats, stereos and other such frippery I want to know about what the car or Bike can do when asked the question and even if you never ask that question its nice to know the answer. The dour and Eco-obsessed want everything to be about energy efficiency which is important to an extent but in an increasingly accountant mentality shaped world do they have to ruin our right to occasionally imaging ourselves as the Stig even if its just for that moment between getting into the drivers seat and pressing the “start” button?