As i wait for this game to arrive in my PO box from the UK * I can’t help thinking that the launch trailer says a lot about the ALP campaign thus far. Right have you watched the trailer (this means you Ray 😉  )yet? The save the world speech, although laden with profanity very much reminds me of our new Again Dear Leader  who would have the nation believe that Tony Abbott is an alien invader and that only he can save the country by putting his underpants on over  his trousers and spreading the word that  the nation will be destroyed under an Abbott government.

For a man who declared that he was opposed to negative campaigning  we are seeing a great deal that is negative coming out of Team Labor  but worse still we are seeing a great deal that is fake as well like the ads staring Susannah Hardy that purport to be a struggling housewife asking the hard questions of Tony Abbott. You probably recognise this:

Her posts on her blog reveal a woman who loves to live with style – rather than fretting about the number of nurses and teachers employed by governments like the hard-working mother she portrays in the attack ad. The 44-year-old boasted on her blog last weekend that her lawyer husband and their two daughters, aged 5 and 2, had been living with her parents for the past 10 weeks while undertaking renovations.
“Being a Parent Never Ends – at least not for my parents,” she wrote. “I’ve cooked about three meals in 10 weeks and yet have enjoyed countless gourmet dinners.
“Apart from one vacuum, I’ve done no cleaning and not really sure if I’ve changed our sheets or towels. My parents wine supply is slowly diminishing because my husband and I have whole-heartedly embraced the pre-dinner drink and chat.”
Hardy’s parents are also helping by looking after the children. “Friday night, they babysat our children and I think we’re going out next Saturday night as well,” she wrote.
But life can be hard when you’ve got renovations to worry about – even if you aren’t concerned about whether Mr Abbott has got something to hide.
“I was furious!” she wrote earlier, referring to a misunderstanding over a bill. “I hadn’t been told about a courier charge, which would add another $15 onto my expensive Spanish handmade tiles. Not a lot I know but it’s the principal [sic].”
Click for source

It reminds me of several other campaigns run by the ALP over the last few years, like the one for which the built an expensive set  that pretended to be an average Aussie Kitchen at the cost of many thousands of dollars to promote the Carbon tax compensation when they could have just used the real thing for just a couple of grand. Sadly this dedication to artifice and faux reality is all too common and you would think that given the clear intention to try to use social media in its campaign that  the ALP would have grasped the fundamental importance of veracity when it comes to their advertising. Surely there must be some real people who are actually afraid of an Abbott government  rather than a professional liar sprouting her lines for a fee.

Ah well that leads me to a question for our dear readers, which is to ask what political ads have struck you as being above average or real clangers. More importantly which ads do you think have been effective in selling their message?

Cheers Comrades

*This little black duck does not want to have a censored version of the game  ho hum…

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