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Some thoughts about mooted changes to Media ownership law in Australia
People are creatures of habit and it is only that so many people are habituated to buying the news papers that any are still being sold at all. Just take any kind of commute on public transport and consider how many people are reading a paper and how many are staring at a screen instead. Some certainly may be playing games or even watching video but I expect that they will be out numbering those who are still reading dead tree editions of the MSM.
Then there is the things in the paper that people buy them for, most papers are not exclusively about politics and current affairs anyway, so some readers will be buying the paper for its coverage of sport, lifestyle or even just for the crossword puzzles. My point is that the political classes (in particular those from the left ) just look at the raw sales figured and they think that every reader of the Herald Sun is in the thrall of Rupert Murdoch and that the owners dictate to their readers directing their opinions. The reality is that all media entities write to their audience. If they don’t their audience wither away quite quickly. With the coming of the internet this is even more how things work Online entities are even more in an endless quest for readers so you have to play to what your readers want rather than thinking that you can manipulate their thinking. I have been writing a blog for nearly a decade now and I have noticed just how quickly particular readers flit in and out its the same now with the way that people read things online from the likes of Murdoch, Fairfax or even the Guardian People don’t just get their news from one source any more no matter what the subject is they will read what several sources say about it and then make up their mind. This behaviour is the same when it comes to broadcast TV people flit form one channel to another seeking different perspectives. My argument is simple, if the media consumers have changed their habits then perhaps there is something in the notion that media diversity laws from the last century should perhaps reflect those changes as well.
Tallarook, Gillard, Rudd, Greece, Spain, Fukushima, Jo Chandler, and the sizzle of snags on a barbie
Things are crook in Tallarook as the whole world seems to be in a worrying spin of decline and crisis.Close to home it looks like Ray’s hopes of a love resurrection for Labor may be on very rocky ground indeed with polling now showing that his blessed Kevin Rudd would not hold his seat at the next election:
But there’s more as the expected crisis in the euro zone is coming to a pustular head as panic stricken Greeks and Spaniards attempt to protect their savings by withdrawing their money from the banks which is precipitating the gamblers on the stock market to likewise run screaming from the markets:
Meanwhile Brendan O’Neil explains to us just why the Green panic about Nuclear energy is hurting Japan in a far more serious way than the tsunami disaster at Fukushima with more set to die in Japan’s sweltering summer than met their end as a result of the reactor crisis.
Closer to home though it seems that Jo Chandler has been busy following the Fuzzy Wuzzy twitter-verse again as she gives us a rather patronising exposition of PNG politics where she waxes lyrically about the potential for “activists” to influence the results of the election through social networking. Maybe someone should explain to her that maybe good governance and an end to endemic corruption might just be more efficacious to that country rather than more idiots taking to Twitter:
Well that’s what I have found on this morning’s trawl of the world’s news and views. Not quite sure that I can do better in terms of unifying this into something that is internally consistent as an argument beyond my initial observation that “Things are crook in Tallarook” But then that is just the way that I see things this morning. On a brighter note I’m off to a Barbie at the other end of the known universe (Cleveland ) today which should be a nice day out in my sports car with my daughter .
- Debt crisis: as it happened May 17, 2012
- If It Smells Like Panic, Looks Like Panic, & Sounds Like Panic – It’s Probably Panic
- Remembering Fukushima! (Video and links)
- China mainland tour group to head for Fukushima, 1st since disaster
- Japan urges cuts in power usage
- PM Gillard Says Kevin Rudd is Free to Talk
- Labor facing extinction in Rudd’s home state
- Government in a shambles
- Police investigate leaked Kevin Rudd video
- Police investigate Kevin Rudd swearing video
- Labor’s best hope is Rudd: backers
- Jo Chandler – “Gunboat diplomacy stirs hornet’s nest under blogs” or a storm in a teacup
- Thomson & Slipper sagas – is Gillard teetering on the edge?
- Sugar hits, Gillard, Swan and a sense of humour.