Iain Hall's SANDPIT

Home » Australian Politics » Of selfies and lies

Of selfies and lies

As i wait for this game to arrive in my PO box from the UK * I can’t help thinking that the launch trailer says a lot about the ALP campaign thus far. Right have you watched the trailer (this means you Ray 😉  )yet? The save the world speech, although laden with profanity very much reminds me of our new Again Dear Leader  who would have the nation believe that Tony Abbott is an alien invader and that only he can save the country by putting his underpants on over  his trousers and spreading the word that  the nation will be destroyed under an Abbott government.

For a man who declared that he was opposed to negative campaigning  we are seeing a great deal that is negative coming out of Team Labor  but worse still we are seeing a great deal that is fake as well like the ads staring Susannah Hardy that purport to be a struggling housewife asking the hard questions of Tony Abbott. You probably recognise this:

Her posts on her blog reveal a woman who loves to live with style - rather than fretting about the number of nurses and teachers employed by governments like the hard-working mother she portrays in the attack ad. The 44-year-old boasted on her blog last weekend that her lawyer husband and their two daughters, aged 5 and 2, had been living with her parents for the past 10 weeks while undertaking renovations.   "Being a Parent Never Ends - at least not for my parents,'' she wrote. "I've cooked about three meals in 10 weeks and yet have enjoyed countless gourmet dinners. "Apart from one vacuum, I've done no cleaning and not really sure if I've changed our sheets or towels. My parents wine supply is slowly diminishing because my husband and I have whole-heartedly embraced the pre-dinner drink and chat.'' Hardy's parents are also helping by looking after the children. "Friday night, they babysat our children and I think we're going out next Saturday night as well," she wrote. But life can be hard when you've got renovations to worry about - even if you aren't concerned about whether Mr Abbott has got something to hide. "I was furious!'' she wrote earlier, referring to a misunderstanding over a bill. "I hadn't been told about a courier charge, which would add another $15 onto my expensive Spanish handmade tiles. Not a lot I know but it's the principal [sic]."

Her posts on her blog reveal a woman who loves to live with style – rather than fretting about the number of nurses and teachers employed by governments like the hard-working mother she portrays in the attack ad. The 44-year-old boasted on her blog last weekend that her lawyer husband and their two daughters, aged 5 and 2, had been living with her parents for the past 10 weeks while undertaking renovations.
“Being a Parent Never Ends – at least not for my parents,” she wrote. “I’ve cooked about three meals in 10 weeks and yet have enjoyed countless gourmet dinners.
“Apart from one vacuum, I’ve done no cleaning and not really sure if I’ve changed our sheets or towels. My parents wine supply is slowly diminishing because my husband and I have whole-heartedly embraced the pre-dinner drink and chat.”
Hardy’s parents are also helping by looking after the children. “Friday night, they babysat our children and I think we’re going out next Saturday night as well,” she wrote.
But life can be hard when you’ve got renovations to worry about – even if you aren’t concerned about whether Mr Abbott has got something to hide.
“I was furious!” she wrote earlier, referring to a misunderstanding over a bill. “I hadn’t been told about a courier charge, which would add another $15 onto my expensive Spanish handmade tiles. Not a lot I know but it’s the principal [sic].”
Click for source

 

It reminds me of several other campaigns run by the ALP over the last few years, like the one for which the built an expensive set  that pretended to be an average Aussie Kitchen at the cost of many thousands of dollars to promote the Carbon tax compensation when they could have just used the real thing for just a couple of grand. Sadly this dedication to artifice and faux reality is all too common and you would think that given the clear intention to try to use social media in its campaign that  the ALP would have grasped the fundamental importance of veracity when it comes to their advertising. Surely there must be some real people who are actually afraid of an Abbott government  rather than a professional liar sprouting her lines for a fee.

Ah well that leads me to a question for our dear readers, which is to ask what political ads have struck you as being above average or real clangers. More importantly which ads do you think have been effective in selling their message?

Cheers Comrades

girl_reading

*This little black duck does not want to have a censored version of the game  ho hum…
Advertisements

27 Comments

  1. Iain Hall says:

    On the subject of advertising this from the Oz is quite revealing:

    Fusion Strategy chief executive Steve Allen said Mr Rudd’s claim was “complete nonsense”.

    “The spending is nothing like he is saying … they are way overspending compared to the Liberal Party,” Mr Allen said. “You just have to sit at home at night watching TV to see that they are spending more.”

    Mr Allen, an analyst in media and advertising circles, estimates that, based on industry data, the campaign is generating between $7 million and $8m in advertising each week across both parties, unions and government campaigns.

    He estimates ads in favour of Labor and its policies comprise about 70 to 75 per cent.

    His comments were supported by GroupM Media chairman and chief executive John Steedman, one of the largest media buyers in the country, who said Mr Rudd’s claim was an “exaggeration”.

    “I would say it’s dollar for dollar at the moment,” he said of a straight Labor-to-Liberal comparison.

    “But you’ve got a lot of the unions advertising as well and that is obviously, without actually declaring who to vote for, not in favour of the Liberal Party. So if you add that spending up, it is more than the Libs.”

    At the start of the campaign Mr Steedman predicted the Liberals would outspend Labor “and I’m sure that will still be the case.

    “They will beef up their spending at the end,” he said.

    OMD chief executive Peter Horgan said Mr Rudd’s claim “sounds fanciful” but estimated he had seen more Liberal ads than Labor.

    “But it’s nothing like that ratio,” he said.

  2. Ray Dixon says:

    Which video did you want me to watch, Iain, and where is it? Moreover, what is the point you’re making here, that because a political party puts out a TV advert that is put together by an ad company and uses (as most ads do) paid performers to read the lines, Labor’s message is somehow confected and disingenuous? Well, welcome to the real world. I must remember next time I buy a jar of Vegemite at Woolies to put it back on the shelf because the manufacturers didn’t use “real people” giving testimony to the product in its TV ads. I think you’ve gone off on a real tangent here and I don’t see the point.

  3. GD says:

    Welcome to my neck of the woods..

  4. Iain Hall says:

    Ray

    Which video did you want me to watch, Iain, and where is it?

    The one at the head of this post about “Saints Row four” because there is a striking similarity between the speech in that trailer and the sort of thing we have been getting form The new Again Dear leader.

    Moreover, what is the point you’re making here, that because a political party puts out a TV advert that is put together by an ad company and uses (as most ads do) paid performers to read the lines, Labor’s message is somehow confected and disingenuous?

    Well I object to that sort of thing unless there is a disclaimer that the people appearing in the ad are paid actors.

    Well, welcome to the real world. I must remember next time I buy a jar of Vegemite at Woolies to put it back on the shelf because the manufacturers didn’t use “real people” giving testimony to the product in its TV ads.

    Advertising commercial products is a different matter entirely, Unless you think that Rudd and Labor are just another type of soap powder.

    I think you’ve gone off on a real tangent here and I don’t see the point.

    That is because you are not a student of the media the way that I am.

  5. James says:

    Been there done that as the saying goes and can assure you that ALL the advertising on TV and Radio is using the best tricks of the trade and bit part actors looking for a big break. It’s always the same, but then that’s advertising and the majority buy it otherwise advertising would cease to exist.

    Here’s another great video, no actors, well no actors of note, just Kevin and his mates….

  6. Ray Dixon says:

    Iain, I couldn’t care less about any “similarity” between your video and Rudd. Who cares and why? As for suggesting there should be a “disclaimer” that the people are “acting” and being paid to do so, take it for granted that that’s how it’s done, mate. Everyone else does, even James above. And are you suggesting politicians like Rudd and Abbott are not also “acting” – ie repeating lines from a script? Come on, Iain, politicians are the biggest actors of all.

    And yes, political parties have become commodities and the message they “sell” in advertisements is sold the same way we sell Vegemite. Or soap powder. Or toilet paper. Don’t forget that advertising is only one part of the way people decide their vote. We do get to see politicians being professionally grilled, although Abbott tries to avoid a lot of that.

    Seriously mate, this is a furphy and Labor are no more guilty of using scripted TV ads than the coalition is. You should see Sophie on our regional stations here in Indi saying how she’s going to bring more jobs to the North East. And her plan for that? By scrapping the carbon tax! Yeah, right.

  7. Iain Hall says:

    Ray

    Iain, I couldn’t care less about any “similarity” between your video and Rudd. Who cares and why?

    Well I do and as its my blog I write about things that Interest me. that said I am NOT JUST interested in the result destination but also the way that we get there .

    As for suggesting there should be a “disclaimer” that the people are “acting” and being paid to do so, take it for granted that that’s how it’s done, mate.

    Well Political ads are required to disclaim who is authorising the ad and who it is for so whay not go that one step further and say if the ads are populated with real people giveing their own opinions or actors giving a perormances? but the thing that I have noticed is that most of teh LNP ads are far mopre honest that this effort.

    Everyone else does, even James above. And are you suggesting politicians like Rudd and Abbott are not also “acting” – ie repeating lines from a script? Come on, Iain, politicians are the biggest actors of all.

    Sure but they are not pretending to be “ordinary folk” now are they?

    And yes, political parties have become commodities and the message they “sell” in advertisements is sold the same way we sell Vegemite. Or soap powder. Or toilet paper. Don’t forget that advertising is only one part of the way people decide their vote. We do get to see politicians being professionally grilled, although Abbott tries to avoid a lot of that.

    So don’t you think that truth in advertising should apply to political ads and that we should protected form Missleading advertising?

    Seriously mate, this is a furphy and Labor are no more guilty of using scripted TV ads than the coalition is. You should see Sophie on our regional stations here in Indi saying how she’s going to bring more jobs to the North East. And her plan for that? By scrapping the carbon tax! Yeah, right.

    Though I have cited a Labor ad The text of my post does NOT say that Labor is the only offender here and If you want to cite any coalition ads taht are just as deceptive or misleading then please post them and you will find that I will be just as critical .

  8. James says:

    Here’s a remake of the same offending add, that takes into account the ACTORS real situation, bit of a laugh…

  9. Ray Dixon says:

    It’s just an ad, Iain, and quite frankly a pretty poor one in my opinion. It’s not worth worrying about.

  10. Iain Hall says:

    Ray
    I’m not “worrying” about it at all I am just interested in such things which is why I wrote about it
    James
    I love your vid!

  11. James says:

    And here’s how the Taiwanese see out election. It’s in Thai, but the English subbies and the great graphics really tell the story, another one good for a laugh….

  12. Ray Dixon says:

    Well Iain, @ 6.30 tonight you can watch(*) two “paid actors” going head to head on TV. I think that’s far more interesting.

    (* It’s on Foxtel but I believe ABC 24 also has it free to air)

  13. Iain Hall says:

    and consider the grown up talk from the Libs

  14. James says:

    Well at least we know one thing for sure, Tony Abbott has a couple of things in those budgie smugglers and that’s for sure. Since when has anyone outside the Labor Caucus room told Kein Rudd to Shut up, a lot of people would like to, but at Least Tony had the bowls to do it….

  15. Ray Dixon says:

    The forum/debate was a great event. Contrary to what you rusted-ons are doing by rushing in to falsely claim “victory” for Abbott, the absolute clarity is that Rudd took the game right up to him, articulated his policies far better, scored point aftet point after point and was a clear winner on the day. Abbott was left mouthing his slogans. And his “shut up” moment was disgraceful and almost a knock out blow – Rudd handled it with great aplomb and made Abbott look foolish for losing his cool. You lot sound like Joffa claiming “we won” when the scoreboard clearly shows Collingwood lost by about 6 goals.

  16. GD says:

    Did Rudd win the debate? The lefty commentators on Sky News said he did. Of course they would, Richo, Jessica Irvine and Dennis Atkins, all lefties.

    It’s funny that the audience voted Tony Abbott as the winner, even though the audience was stacked with young Greenies and not one middle-aged woman.

    According to Sky: Final audience figures: Abbott 37, Rudd 35 and 33 undecided.

    The ABC’s Chris Uhlmann and The Australian’s Chris Kenny gave the debate to Abbott. Uhlmann thinks the “shut up” will hurt Rudd.

    The “shut up” certainly won’t hurt Tony, it will enhance his appeal to the average, ordinary citizen who has long thought, ‘Rudd, why don’t you just shut the f*ck up and stop spinning bullsh*t.’.

    The telling sign was the finale.

    Rudd wizzed around the room as fast as he could and got out of there.

    Tony Abbott stayed to talk to people. He was mobbed by people wanting to talk to him, whether positive or negative, it certainly shows the calibre of the man.

    Abbott was prepared to face the people, Kevvie was shit-scared.

    Tony Abbott will be a fine prime minister.

    He may not go as far as I would like, nevertheless he will be an outstanding prime minister.

    Read and weep leftards.

  17. Richard Ryan says:

    GD—idol Tony Abbott will never be PM—now strum that lyric on your guitar–do-dah-do-dah.

  18. Richard Ryan says:

    GD a fake and all bull-shit, a horrible human resource, who use by date is coming shortly, along with Abbott. Now get back to your wanking, and clean up the mess after you are finished making love to yourself.

  19. Iain Hall says:

    I agree with that GD also Rudd did what a lot of nervous people do, he spoke too fast and was too keen to filibusterer rather than sincerely engage with the people or Abbott. On the other hand I thought at times Abbott was a bit too stilted in his delivery so obviously both men have problems when it comes too their style but Abbott made a virtue of his style by being more too the point and more engaged with the people from the floor. I thought that neither landed a killing blow upon the others but that Abbott was well ahead on points.

  20. Iain Hall says:

    Richard that sounds like something your wife has been saying to you 😉

  21. Iain Hall says:

    Kevin sent me this:

    Kevin Rudd (labor@australianlaborparty.emailnb.com)
    Add to contacts
    10:08 AM

    To: Iain Hall

    Iain,

    I’ve just walked out of the Brisbane Broncos Leagues Club, where tonight, the people got to ask the questions.

    Whether it was on our energy future, fair and affordable paid parental leave, or how we’re going to protect jobs and services from Tony Abbott’s cuts – I did my best to put the spotlight on the clear choice Australians can make this election.

    If you were wondering if we can win, tonight made it clear. When challenged on their plans, the Coalition are weak. If you’re wondering what you can do now – here it is.

    Volunteer to talk to voters.

    Donate to make our campaign stronger.

    We’re half way through this campaign, and people are starting to ask the tough questions of Mr Abbott’s $70 billion plans for cuts.

    I can tell you, that every day between now and September 7, I will be doing everything I can to hold Mr Abbott to account. I will be doing everything I can to fight for you and the Australia we want.

    Talk to your friends and family. Talk to your neighbours. Get out and volunteer in your community on Election Day, and the two Saturdays between now and Election Day.

    If you can, help us close the gap on Mr Abbott’s advertising war-chest and donate a few dollars to the campaign. Help us stop Mr Abbott’s cuts before they start, because they will hurt real people.

    I’m passionate about how you build the future, not how you cut for the future. The best schools, a world-class health system, a healthy environment. That’s what I’m committed to, that’s the Australia I want to build.

    I am proud to stand with you.

    Thank you,

    Kevin Rudd

  22. James says:

    If anyone is basing results on last nights debate as they see it on the worm/s don’t be fooled. It’s come to light this morning that there was absolutely no credibility in the worm results as a Group called ‘GetUp’ who claim to be totally independent have come out this morning and said that they had loaded the results with teams of associates running plusses every time Kevin Rudd spoke and minuses when ever Tony Abbott spoke no matter what they were saying.

    This has further been confirmed by the fact that the worm graphs went off the dial either way when neither of the participants were speaking.

    GetUp haven’t been as vocal so far this election as they have before, and while they claim to be independent of any political party it came to light at the last election that they had funding from some Labor supporting unions, enough said.

  23. Ray Dixon says:

    The ABC’s Chris Uhlmann and The Australian’s Chris Kenny gave the debate to Abbott. Uhlmann thinks the “shut up” will hurt Rudd.

    That’s utter bullshit, GD, Uhlmann said no such thing. And the mere suggestion that Abbott telling the PM to “shut up” would hurt anyone but Abbott is absurd.

    I think we can heavily discount your opinion. After all, you’re one of the most biased commentators on the blogospere and would call a win for Tony, even if he’d arrived drunk and then proceeded to abuse not only Rudd but Spiers and the whole audience, ending up with a big chunder on stage. You’d be saying, “That will hurt Rudd”. Sheez.

  24. James says:

    Didn’t take long for the T-Shirts to surface… 😆

  25. James says:

    Contrary to what you rusted-ons are doing by rushing in to falsely claim “victory” for Abbott, the absolute clarity is that Rudd took the game right up to him, articulated his policies far better, scored point aftet point after point and was a clear winner on the day.

    its not what party hacks on here have to say about who won the debate, but those in attendance – they gave it to Abbott

  26. Tony says:

    GD a fake and all bull-shit, a horrible human resource, who use by date is coming shortly, along with Abbott. Now get back to your wanking, and clean up the mess after you are finished making love to yourself.

    Don’t know Richard, sound pretty much like an excellent description of Rudd, Gillard, and the labor government for the last years if you ask me.

    As for the labor machine, here is my youtube description of election day ?

    😉

Comments are closed.

Welcome to the Sandpit

I love a good argument so please leave a comment

Please support the Sandpit

Please support the Sandpit

Do you feel lucky?

Do you feel lucky?

%d bloggers like this: