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Roxon needs to light(en) up

Does she realise she's actually advertising cigarettes with this photo in the Herald Sun?

Federal Attorney General (and former Health Minister) Nicola Roxon’s anti-tobacco obsession knows no boundaries. Not content with turning all cigarette packets in Australia into a generic olive green (with large pictures of diseased lungs, gangrenous toes and other ghoulish images), she’s now having a go at British-American Tobacco (BAT) over their ‘Aussie Winnie Reds’ …. that they make and sell in France!

Huh? What’s that got to do with us, or her?

ONE of Australia’s most treasured national icons is being used to flog cigarettes in Europe.
An image of a kangaroo and the phrase “An Australian Favourite” are on packets of Winfield being sold in France.

The branding of the cigarettes, made by British American Tobacco, has angered health groups and the Federal Government

… Attorney-General Nicola Roxon, who as Health Minister led the charge to scrap branding on tobacco products, said the kangaroo packets were “outrageous”.

“Before we know it, we’ll see Sydney Ciggies or Melbourne Menthols,” she said.

“This kind of weaselly marketing tactic will soon have no place here in Australia when all cigarettes will be in plain packaging from December.”

Roxon’s father died from cancer when she was only 10 years old (believed to be smoking related) and, according to her bio, his death devastated her. And it shows. She seems far too emotionally attached to the anti-smoking issue and perhaps was not the right person to be given the health portfolio in the first place. She can’t let go, even though she’s no longer the Health Minister, as the above proves.

Look, Nicola, what BAT does in France is irrelevant to you, to me and to the rest of the country. I actually think BAT’s Aussie Winnie Reds is clever branding and good PR for Australia. What’s next on your wowser agenda? How about banning alcohol advertising – booze kills, you know? Maybe all beer should be in plain packaging too? And as for cars …. ?

In my opinion, if people want to smoke let them. Kids under 18 can’t legally buy cigarettes anyway and I doubt that the current branding on packets entices them to. And when they become adults, well, that’s their choice, The French obviously don’t give a shit about anti-smoking – not like you do – and they seem to live pretty long and healthy lives. Let it go, girl.


1 Comment

  1. Iain Hall says:

    Well Ray I think that you are spot on with your sentiments in this post as much as I dislike cigarettes I don’t think that getting too precious about those who smoke is going to do that much to save them form their addiction and anyway who cares if the French want to kill themselves with the gaspers?

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