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Naomi Campbell and the Chocolate scandal

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When it comes to food stuffs in our household there is nothing that inspires more joy than good chocolate.

As far as the various brands of chocolate go Cadbury makes a pretty good product. Frankly If anyone is to have allusions to a food stuff made about a person  you would want it to be to something that is generally considered good wholesome and desirable. There is just nothing negative in the comparison here as far as I can tell.

But I am sure that there will be someone out there  who can explain the rationale for this seemingly contrived outrage from Ms Campbell. Truly I am keen to understand what is at play here apart from attention seeking from the so called “super ” model.

Cheers Comrades


14 Comments

  1. Angel says:

    It is attention seeking. Look at what she wore when she did the community service, and that all stemmed from a temper tantrum.

    Maybe it is actually the diamonds she resents. It was politically hot water she found herself in, of cause she would want to distance herself from that.

  2. Ray Dixon says:

    It’s very simple, Iain: Cadbury has used her name and reputation to promote its product, without permission. They didn’t use her surname of Campbell but there are clear references to the model being, her first name, the word “diva” and the diamonds. Then there’s the implied reference of one ‘chocolate coloured diva making way for another’, which is in pretty poor taste.

    All up I’d say she’s got a pretty strong case to sue their arses off.

  3. Iain Hall says:

    Hmm I don’t think that it is anywhere near as simple as that Ray. the Ad clearly makes popular culture references ( about Campbell) but how actionable it would be is an open question that will not now be tested.
    The current scandals and mood in the UK about celebrity “privacy” (super injunctions et al) has to be in play here as well and the claims of racism are well as I suggested in my post rather OTT.

  4. Angel says:

    Flavoured Ray, not coloured

  5. Ray Dixon says:

    Iain, Cadbury has as good as admitted they were referring to her in the ad. The fact they’ve apologised to her and withdrawn the ad confirms that too. It’s immaterial that Campbell is a prized prat – they were using her name & reputation to promote their product and her reaction (in this case) was certainly not over-the-top and in my opinion she has been more than reasonable by not pursuing the matter further.

  6. Iain Hall says:

    Ray it looks like Cadbury just had no stomach for a fight if you ask me and that probably has less to do with the strength of Campbell’s case than it does to calculated expediency.

    They are certainly alluding to he well known bad behaviour and Bad judgement (in accepting tainted diamonds) but I would not characterise that as “appropriation” any more than I would do so when anyone else makes a popular culture reference in advertising. Don’t forget that clebrities milk the media for all its worth to them so I think that its rather poor form that when they don’t accept with good grace the media returning the favour.

  7. Ray Dixon says:

    Cadbury is not “the media”, Iain. This is about a very big corporation (they’re owned by Kraft) using Campbell’s name and reputation for commercial purposes. To put it in an Australian context, if a swimwear company ran an ad that said “Move over Thorpedo, there’s a new star of the water” accompanied by images of gold medals etc. I reckon Ian Thorpe would also take legal action to remedy the unauthorised use of his name and reputation for commercial purposes.

  8. Iain Hall says:

    Ray
    there have been plenty of ads that cite the products of a rival or even something entirely unrelated, My argument is that this ad alludes the Campbell’s “celebrity” and notoriety that is in the public domain rather than being a property that she owns.
    In any case the focus of my piece is the rather trite suggestion that the ad is in some sense racist which I think is rather stupid.

  9. Ray Dixon says:

    “the focus of my piece is the rather trite suggestion that the ad is in some sense racist which I think is rather stupid”

    I don’t think you made that part clear, Iain. Anyway, I sort of agree with you on that, although I think the statement that Naomi (a dark skinned person) should “move over” for a chocolate could be construed as having some racial inference. It’s a stretch but Cadbury should have thought about that before they ran it. As for Campbell urging black consumers to boycott the product, I don’t reckon she’ll get much support for that – she’s not exactly popular.

    As for ads that “cite the products of a rival”, they’re entitled to do that as long as they don’t say something untrue or misleading. However, Naomi Campbell is not a “rival” of Cadbury chocolate (unless you’d like to eat her!) She certainly has ownership of her own image, name or reputation being used for commercial purposes. How you can not see that is beyond me, quite frankly.

  10. Iain Hall says:

    I see your point Ray but I just don’t think that for a celebrity who is , well to put it mildly an “attention whore” (as are most of them to be honest) its rather hypocritical to take umbrage to the an Ad for a desirable product that draws attention to her. Does that make any sense to you?

  11. Richard Ryan says:

    Mama always said, “life was like a box of chocolate” Forrest Gump

  12. Ray Dixon says:

    I see your point too, Iain. Maybe that’s why she’s not taking it any further? Anyway, “attention whores” are still entitled to take legal action to defend their rights. Look at Jeff Kennett when he was Premier of Victoria – sued everyone in sight who dared attack him. But even prats like Campbell & Kennett are entitled to seek remedy under the laws if someone steps on their toes, no matter how much it might irk us.

  13. Richard Ryan says:

    What about Coon cheese? would she not eat that also.

  14. Angel says:

    Richard actually has a funny side.

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