This post is a follow on of sorts to both the last one about copyright and this one citing Rupert Murdoch because it raises the question of just what internet users would be willing to pay for accessing online content and just how content providers could possibly hope to charge for their stuff when it is available from multiple sources simultaneously.
WITHIN five years internet users will have to pay to access content now free, according to Barry Diller, chief executive of InterActiveCorp in the United States, which runs about 30 websites and turns over $US1.5 billion ($A1.8 billion) each year.
“I absolutely believe the internet is passing from its free days into a paid system,” he told the Advertising 2.0 conference in New York this week.
Mr Diller said the paid model would include subscriptions, one-time purchases for access to sites and micro-payments.
So dear readers would you care to nominate just what you would pay to view online*?
Personally I don’t pay for any content, well other than paying for access to the net via my ISP and I think that Barry Diller, rather like Rupert Murdoch may actually be trying to create a self-fulfilling prophecy here, a piece of wish fulfilment that is going to be disappointed.