As someone who has never thought much of the government of Brother Number One it is very easy for me to take a certain delight in its failings but this latest betrayal of an election promise is breathtaking in its blatant cheek.
Tanner, who is usually an urbane inner-Melbourne debating type, scraped the bottom of the rhetorical barrel defending the indefensible.
He compared current spending on self-serving advertising with what happened under Howard, pointing out that in its last year that government spent $250 million on ads, while Labor only managed to splurge $200 million in its first two years.
Before you start cheering this parsimony, you should realise this is actually even better than it looks.
In Tanner’s mind, Howard really spent much more. “In today’s dollars that’s more like $280 million,” said the minister.
So there you have it, seasonally adjusted spending larks. That’s policy innovation.
In fact, the whole great big mining tax ad campaign defies political logic.
Before the election, Rudd put his hand on his heart and promised he would never engage in the sort of political advertising we saw under Howard.
It was a “cancer at the heart of democracy” and Rudd pledged to resign if he didn’t adhere to high standards, including audit oversight of any ad spends.
Now if they were being honest (OK I know we are talking about politicians
) they could have sold this decision as a new stimulus package for the economy designed to work through the advertising industry, you know by paying for massive amounts of dosh to the Add makers we are saving the economy of the Porsche dealers and the makers of the blackberry.
As some one on the Insiders was saying yesterday, who believes government advertising anyway? Surely the community is now so cynical about anything so promoted that they just mentally turn off when they see the the damn things? I am blessed in that I just don’t watch commercial TV enough to even see the crap but I really do resent just about all government advertising because no matter who is in power it is nearly always lies , misinformation and spin.
I give you the Saints who say succinctly in about three minutes precisely what I feel about this and every bit of advertising in general and political advertising in particular.
Glen Milne is right about this too
Cheers Comrades
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