I think that we can be certain that both Brother Number One and his Climate change minister Penny W(r)ong now know that their emissions trading scheme is doomed to fail at the senate hurdle, as both the opposition and the minor parties will not let it pass.
THE Federal Government has quietly scrapped a multimillion-dollar advertising blitz to promote its controversial emissions trading scheme amid widespread criticism that its plan is too complex and will do little to tackle global warming.
Documents given to The Sunday Age reveal a taxpayer-funded climate change call centre was also canned, after receiving an average of just 16 calls a day at a cost of $52 each.
The Government’s campaign — “Think Climate, Think Change” — has already cost millions of dollars, with ads run on television and in magazines.
But documents from the Department of Climate Change show that a second phase of the campaign, which was to explain how emissions trading would work, has been dumped and “no further advertising is being planned”.
The documents, provided on notice to a Senate committee, show the Government has already spent $8.1 million buying advertising, $476,000 on creative agency fees and advertising production costs, $149,000 on market research, $13,000 on website development, and $83,000 on the call centre.
About $8.8 million has been spent out of $13.9 million that was set aside, leaving almost $5.1 million unspent.
The question is how far will Brother Number One be willing to push this issue? Will he for instance want to go to the people to test their faith in the Warminista liturgy?
An interesting one to watch.
Cheers Comrades

